2x
weekly student logins
38%
more completed enrolments
60%
fewer billing tickets
The goal
Make online learning feel as lively as the classroom — and make paying for it effortless for families.
The challenge
Enrolment and payments were split across separate systems, and many families dropped off before finishing sign-up.
How they did it
When Bright Path Academy moved part of its curriculum online, engagement lagged: students logged in to submit assignments and little else. A redesign focused on making the online experience feel as alive as the physical classroom, with discussion threads and progress tracking built in, changed that pattern. Average weekly logins have since doubled, and teachers report livelier class discussions both online and off.
The outcome
One enrolment flow with subscriptions and a self-serve billing portal. Weekly logins doubled and support tickets dropped.
