3x
online revenue in 12 months
54%
of sales now on mobile
22
new countries shipped to
The goal
Turn a loyal boutique following into a fast-growing online business, without hiring a payments team.
The challenge
A clunky checkout and VAT handled by hand across EU markets kept mobile conversion well below industry benchmarks.
How they did it
Loom & Thread had built a loyal following in local boutiques, but its online store hadn’t kept pace with the brand. Checkout was clunky and mobile conversion lagged well behind industry benchmarks. A redesigned storefront with faster load times and a streamlined checkout changed that almost overnight. Within a year, online revenue tripled, and mobile now accounts for more than half of all sales.
The outcome
A fast checkout with local payment methods, and VAT calculated and filed automatically in every market they ship to.
